Twinkies to be back on shelves by this summer
3/13/2013 10:51:06 AM
Two private equity firms, Apollo Global Management and Metropoulos & Co., bought the brand for $410 million recently, said Reuters.

The details of the offer were released on Monday.

In a letter from Daren Metropoulos, who co-founded his family's private equity firm, the bid was revealed and plans for the relaunch were outlined.

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“Our family is thrilled to have the opportunity to reestablish these iconic brands with new creative marketing ideas and renewed sales efforts and investment,” wrote Metropoulos, said CNN.

“We look forward to having America's favorite snacks back on the shelf by this summer.”

Along with Twinkies, Hostess' snacks include Ho Hos and Ding Dongs.

Hostess laid off 18,500 workers in November 2012, said Forbes, after it declared bankruptcy.

It is still unclear how many workers will be hired back.